Chief Marketing Officer (CMO) - BRI Finance (CAR) - Purwokerto

Join Mandiri Andalan Utama, a leading financial services provider in Indonesia, as our Chief Marketing Officer (CMO) for BRI Finance (CAR) in Purwokerto. This is a strategic leadership role where you will drive innovative marketing initiatives to accelerate business growth and enhance customer engagement. In Purwokerto, a key market hub in Central Java, you will lead a dynamic team to develop and execute marketing strategies that align with the company's vision and values.

As the CMO, you will oversee all aspects of marketing, from brand positioning to digital campaigns, ensuring that BRI Finance (CAR) remains a preferred choice for customers in the region. Your expertise will be instrumental in navigating the competitive financial landscape and fostering long-term relationships with clients.

📋 Tanggung Jawab Pekerjaan

• Develop and implement comprehensive marketing strategies to drive business growth and customer acquisition.
• Lead a high-performing marketing team, providing guidance and mentorship to ensure team success.
• Oversee brand management, ensuring consistent and compelling brand messaging across all channels.
• Drive digital marketing initiatives, leveraging tools such as Google Analytics, SEMrush, and Hootsuite.
• Manage and optimize marketing budgets, ensuring efficient allocation of resources.
• Conduct market research to identify trends and opportunities, and translate insights into actionable strategies.
• Collaborate with cross-functional teams to align marketing efforts with business objectives.
• Monitor and report on key marketing metrics, providing regular updates to senior management.

🎓 Kualifikasi & Syarat

• Proven experience as a Chief Marketing Officer or equivalent role, with a strong track record of driving marketing success in the financial services industry.
• Minimum of 10 years of experience in marketing leadership roles, with a focus on strategic planning and execution.
• Certification in marketing management or a related field is a plus.
• Strong understanding of digital marketing tools and platforms, including SEO, SEM, and social media marketing.
• Excellent communication and interpersonal skills, with the ability to inspire and lead a high-performing team.
• Proficiency in English and Indonesian languages.
• Degree in Marketing, Business Administration, or a related field.
• Experience in the financial services industry is a significant advantage.

🛠️ Keahlian

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